ARTISTIC NATURE OF THE FRENCH

demand a French trademark when they wish a bottle of the best perfume.

It is the same thing with dresses and hats. Our feminine styles nearly always follow those which originate in Paris. Our stores sell excellent gloves, lingerie, and handkerchiefs, manufactured by us, but our trade seems to believe that the French articles are superior. Everybody prefers those that come from France. Hence, if you wish to please your mother buy her l some French lace, or if you have already done that, then buy her a dinner set. That will please her.